In perhaps one of the best ad campaigns we’ve seen from the jewelry industry, Cartier sweeps us off our feet with an amazing short film that will ignite passions and keep lit the flame of eternal love. This is but one of three “love stories” being told by the brand in place of a straightforward ad campaign, but it’s effective. As an elegant older woman sits in the back of a Rolls Royce with her sophisticated husband, she is reminded of the passions of youth. This charming story unfolds as you might expect, but the presentation is fresh and welcomed.

written by GRACE GORDON|video: courtesy of CARTIER