Obsession of the Month

Cartier Love Stories

In perhaps one of the best ad campaigns we’ve seen from the jewelry industry, Cartier sweeps us off our feet with an amazing short film that will ignite passions and keep lit the flame of eternal love.

This is but one of three “love stories” being told by the brand in place of a straightforward ad campaign, but it’s effective. As an elegant older woman sits in the back of a Rolls Royce with her sophisticated husband, she is reminded of the passions of youth. This charming story unfolds as you might expect, but the presentation is fresh and welcomed.

written by GRACE GORDON|video: courtesy of CARTIER

This Week’s Highlights

{Runway}

SS12 Runway Report Get in the Game	SS12 Runway Report Tribal Instincts	Trend to Try Streaked Hair	Fall 2012 First Look PFW's Best Bags and Shoes	Fall 2012 First Look MFW's Best Bags and Shoes
Fall 2012 First Look LFW's Best Bags and Shoes	Fall 2012 First Look NYFW's Best Bags and Shoes	SS12 Runway Report Plastique Fantastique	Paris Fashion Week Coverage Elie Saab Fall 2012	Paris Fashion Week Coverage Miu Miu Fall 2012
Paris Fashion Week Coverage Louis Vuitton Fall 2012	Paris Fashion Week Coverage Alexander McQueen Fall 2012	Paris Fashion Week Coverage Valentino Fall 2012	Paris Fashion Week Coverage Hakaan Fall 2012	Paris Fashion Week Coverage Chanel Fall 2012
Paris Fashion Week Coverage YSL Fall 2012	Paris Fashion Week Coverage Chloé Fall 2012	Paris Fashion Week Coverage Giambattista Valli Fall 2012	Paris Fashion Week Coverage Stella McCartney Fall 2012	Paris Fashion Week Coverage Givenchy Fall 2012
Paris Fashion Week Coverage Kenzo Fall 2012	Paris Fashion Week Coverage John Galliano Fall 2012	Paris Fashion Week Coverage Hermès Fall 2012	Paris Fashion Week Coverage Loewe Fall 2012	Paris Fashion Week Coverage Jean Paul Gaultier Fall 2012

{Videos}

First Look Lanvin Loves De Rigo	Behind the Scenes Spring 2012 “Meet Me Halfway" Shoot	This Month’s Buzz Longchamp 'Oh My Bag' Video	First Look Boucheron Quatre Black Edition	SF Exclusive Toujouri SS12 Behind the Scenes Video
Behind the Scenes Spring 2012 “Ain’t She Sweet” Shoot	SF Exclusive The Making of Dior's Diorissimo Bag	Behind the Scenes Estée Lauder for Anthony Vaccarello at PFW	Insider Access Louis Vuitton - Marc Jacobs Exhibition	Chanel Makeup Beauty Class
Exclusive Video Gucci 'Forever Now' Campaign ft. Charlotte Casiraghi	Behind the Scenes Hogan by Karl Lagerfeld FW12 Campaign	Videophiles With Tommy Ton	Look Forward to Chanel Makeup Beauty Class	Backstage Pass Chanel Spring 2012 Couture
“It” Bag 101 The Making of Marc Jacobs' Iconic Bags	Obsession of the Month Cartier Love Stories	First Look Aiisha Ramadan 'Le Pouvoir de la Poudre'	Behind the Scenes Winter Kate Spring 2012 Campaign	Behind the Scenes The Art of Collaboration by Bottega Veneta
Behind the Scenes Estée Lauder Resilience Lift Campaign ft. Elizabeth Hurley	First Look Face to Face: KARL by Karl Lagerfeld	Read of the Month Dior Couture by Patrick Demarchelier	First Look KAGE Spring 2012 Collection	First Look Louis Vuitton Resort 2012 Shoe Collection