Since its launch in 2009 as the Middle East’s first online magazine, Savoir Flair and its pioneering founder, Haleh Nia, have been at the forefront of fashion in the region.
Savoir Flair is the fashion, beauty, and culture expert, having established itself as the region’s leading women’s website and one of the most trusted names in digital with the simple yet revolutionary mission of presenting international fashion within a regional context – and showcasing regional talent across an international stage.
The site is the definitive destination for inspirational and influential content, presented by a stable of expert editors and opinion leaders with a dedication to journalistic excellence. Each day, the site delivers thrilling exclusives, breaking news, trend reportage, groundbreaking photography, and thought-provoking commentary for an unparalleled reader experience that sparks the cultural dialogue.
As Savoir Flair has grown, so too has its following. Each day, a discerning legion of smart and sophisticated fashion obsessives turn to the website for the unmistakable, authentic, and authoritative voice for which it has received widespread acclaim as “the online fashion bible”.